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No Emotional Connection
It is a statement that stuck with me ever since I heard it. There I was discussing the marketing plan of the company I was working for with a prospective advertising agency. When the topic of...
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Twelve Must Have Promotional Products of 2012
January has come and gone. Here we are in February, and I’m just now posting the top 12 for 2012. By now you should have had time to start planning for your 2012 promotional products spending. Trade...
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When In Doubt, Shout It Out
In other words: Market Thyself. I hear it all of the time: “I didn’t know that Company ABC did Brand X.” Possibly because they have never told you that they do that. Sometimes we get so busy doing what...
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The Trade Show Game Plan–Visiting Team
Yesterday I posted some pointers for trade show exhibitors. After all, it is trade show season. You and your company may not ever exhibit at trade shows, but you see the value in visiting trade show...
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The Power of a Logo–A Look at Logo Quiz
By now I’m sure that you have downloaded and played or at least heard about your friends playing “Logo Quiz”, the highly addictive logo identification quiz game by AticoD. I finally downloaded it this...
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What is this Set Up Fee Business Anyways?
That is quite honestly the biggest concern of the majority of my clients when they place their first order. Not everyone, but most. So today I thought I would take a little time to explain it to you....
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